Sandra Roslan

Sandra Roslan serves as the Head of Group Employer Branding at Continental since December 2015, focusing on brand management, digital marketing, and talent acquisition. Prior roles include Head of Sponsoring, Content Marketing & Social Media, where expertise in storytelling and customer experience was applied. Previous experience encompasses leading communication strategies for the EMEA market, managing digital marketing initiatives, and influencer outreach. At GARANT Holding GmbH, managerial responsibilities included social media strategy and content production. Sandra's background in digital PR and online marketing at Nissan Motor Corporation involved expanding social media strategies and content management. Additional expertise was developed at beta-web GmbH in project leadership and client advisory roles. Sandra holds a Diplom-Kommunikationswirtin degree and a Kauffrau für Marketingkommunikation certification.