Fredrik Degerman is currently the Interim Head of Customer Experience at Apotek Hjärtat, where they lead a team focused on enhancing digital and omni-channel customer experiences. Previously, they served as the Head of Digital Sales at Mysafety Försäkringar and held key roles at Electrolux Group and Sinch, specializing in user experience and growth strategies. Fredrik has a strong background in data-driven business development and change management, complemented by studies in sociology, psychology, and law at various institutions. They are recognized for their calm demeanor and collaborative approach, often driving digital growth through both qualitative and quantitative insights.
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