Luka Nikolić is a Conversion Rate Optimization Specialist with a background in web optimization, A/B testing, and user experience. With experience in companies like ConversionWise, Maksimer, Gen™, Better Collective, and HORISEN, Luka has a strong track record of increasing online sales and revenue for e-commerce clients through data-driven strategies and improvements. Graduated with an MSc in Management, Organisations and Governance from The London School of Economics and Political Science (LSE) and a BA in Management with Marketing from the University of Exeter.
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