Tracy Paden

In her role as senior vice president of Cookerly, Tracy Paden heads business-to-business accounts and high-profile integrated marketing campaigns for government, transportation, nonprofits and the public good. She leads massive cause marketing programs, devising strategies to drive behavioral change on issues from clean air to littering. She is also highly experienced in managing government contracts and budgets.

A favorite recent assignment has been an integrated campaign to get citizens prepared for disasters. This initiative has included mobile app development and marketing, social media management, paid media strategy and execution, website and digital communications, as well as a comprehensive, ongoing media relations program.

A graduate of Harding University, she is the champion of game night with her family, a dancer and a world traveler.