Jeff Salter

Jeff Salter serves as Chief Commercial Officer at Coop Danmark since March 2021, overseeing various initiatives including Coop365 and Fakta. Prior experience includes roles as Senior Director at Netto, where responsibilities encompassed store concepts and international marketing, and several positions at Coop Danmark focusing on membership programs, innovation, and commercial leadership. Jeff has also contributed to African Coffee Roasters Limited as a board member and held multiple business development roles at Copenhagen Airports. With educational qualifications including an MBA from Henley Business School and multiple degrees in Political Science from the University of Copenhagen and The University of British Columbia, Jeff Salter combines extensive commercial experience with a strong academic background.