Jessica Veerbeek

Jessica Veerbeek is a seasoned professional with extensive experience in digital marketing, product ownership, and scrum management. Currently serving as a Senior Expert in the Personalization team at Coöperatie VGZ since January 2017, Jessica focuses on personalization, marketing automation using Salesforce Marketing Cloud, and digital privacy projects. Prior to VGZ, Jessica held the position of Product Owner at beslist.nl, enhancing the customer experience in the shopping cart flow, and at GameHouse, overseeing multiple scrum teams and leading conversion and retention strategies. Previous roles also include owning Teazy.nl, where Jessica managed a webshop for loose tea, and working as an Assortment Manager at Otto BV. Jessica's academic background includes a Master's degree in Marketing Management and a Bachelor's in Leisure Studies from Tilburg University.