Ricardo Jimenez Estrada possesses extensive experience in leadership and management roles across various companies. Currently serving as Director Nacional de Puntos Droop at Coordinadora Mercantil since October 2013, Ricardo Jimenez Estrada oversees operations, sales, marketing, and customer service to ensure service delivery and budget compliance. Previously, as Director Comercial at Everfit S.A from February 2012 to February 2013, Ricardo Jimenez Estrada managed a team of 40 professionals to achieve commercial objectives. Additionally, experience includes a role as Key Account Venta Directa Canal B2B at IMUSA, where responsibilities included client account management and inventory control, and as Coordinador de ventas at Coordinadora Mercantil, managing a client portfolio and tracking service performance. Educational credentials include a Business Administration degree from Universidad EAFIT and additional studies in various institutions.