Carsten Buhl

Carsten Buhl is an experienced academic and industry professional currently serving as an Associate Professor and Senior Lecturer at Copenhagen Business Academy and as an External Lecturer at Copenhagen Business School, where guidance is provided to master’s and bachelor’s thesis students. Prior to their academic roles, Carsten held significant leadership positions, including Managing Director at SponsorPeople, Denmark's largest independent sponsorship agency, and Senior Manager for Marketing and Sponsorships at Carlsberg Group, where oversight of UEFA-related sponsorships was a key responsibility. Carsten's extensive experience in marketing includes coordinating commercial excellence projects and leading successful brand management initiatives for renowned beer brands. Educational credentials include an M.Sc. in Economics and Business Administration with a focus on Marketing in Tourism from Copenhagen Business School and a course in European Community Management from Esade.