Alejandro Jofré is a journalist and digital editor at La Tercera, specializing in pop culture and digital media. They founded the independent site paniko.cl in 2003 and contributed to the development of media outlets like Culto and Práctico. Previously, Alejandro worked on the first website for The Clinic and led a new team at La Cuarta, transforming it into a fully digital publication. Since 2022, they have been overseeing Growth at La Tercera, focusing on the creation of new channels and strategies for engagement. Alejandro holds a degree in Journalism with a minor in Literature from Universidad Diego Portales.
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