Aaron Elizondo is a seasoned executive with extensive experience in strategy, technology, and operations, currently serving as the Chief Strategy, Technology & Operations Officer at Coppel since January 2014. Elizondo has held various leadership positions, including Chief Strategy & Transformation Officer, where responsibilities encompassed IT, cybersecurity, corporate development, and operational excellence. Prior roles include founding EKA FIT, serving as a partner at NEST, and co-founding 31+1 Consultoría Estratégica. Elizondo's consultancy work and experience in negotiation analysis were further enhanced during a tenure at the Harvard Kennedy School of Government. Educational credentials include an MBA in Marketing & Strategy from Northwestern University and an MPA in Negotiation Analysis & Public Policy from Harvard Kennedy School, complemented by a Bachelor's degree in International Relations from Tecnológico de Monterrey.