Daymar Guzman

Daymar Guzman is an experienced marketing leader currently serving as the Marketing Director for Financial Services at Coppel since February 2025, where responsibilities include leading brand strategy and enhancing customer loyalty across various channels. Prior to this role, Daymar held key positions at Mastercard from July 2021 to February 2025, including Marketing & Communications Director and Head of Marketing, focusing on customer engagement and brand communication. Daymar's earlier experience includes serving as Marketing Director at BullsEye Marketing & Inspiration, and various marketing roles at Nestlé, including Marketing Director for Latin America and Brand & Innovation Manager for Purina Pet Care. Daymar began a career at The Coca-Cola Company and Nestlé México, accumulating extensive expertise in brand strategy, communication, and product innovation. Daymar holds a Bachelor of Business Administration degree from Instituto Tecnológico Autónomo de México.