Marcela Escobar Baquero

Marcela Escobar Baquero has a diverse work experience in the field of digital marketing and customer experience. Marcela started their career as an Analyst Web at ATH S.A, where they managed websites for financial institutions and led digital design projects. Marcela then joined Ennovva as a Coordinator of Web Design and Product, responsible for leading a team in designing and improving digital products for various brands. Marcela also worked at Dasigno S.A. as a Strategic Planner, where they evaluated and planned marketing strategies for clients in different sectors.

In 2013, Marcela became the Manager of Digital Marketing Services for Claro at Grupo Delaware, where they were responsible for defining the digital marketing strategy and coordinating the team's efforts. Marcela then moved on to Claro Colombia as a Specialist in Digital Marketing, focusing on executing the callback request model and integrating business needs into advertising campaigns.

Marcela's most recent role was at Organización Corona, where they held various positions, including Digital Customer Experience Manager and E-commerce Leader. In these roles, they developed strategic actions and designed memorable digital customer experiences, ensuring profitability and ROI. Marcela also coordinated digital marketing efforts at Almacenes Corona and implemented an agile methodology to design and launch the brand's E-commerce platform.

In addition to their corporate experience, Marcela worked as a Teacher at Universidad El Bosque, where they led a module on user segmentation and the creation of buyer personas and journey maps for entrepreneurs.

Overall, Marcela Escobar Baquero has a strong background in digital marketing, customer experience, and strategic planning, with experience in various industries.

Marcela Escobar Baquero has a diverse education history in marketing, communication, and graphic design. In 1998-2002, they obtained a Tecnologo degree in Graphic Advertising Design from Corporación Internacional para el Desarrollo Educativo - CIDE. From 2006-2010, they pursued a degree in Marketing and Advertising from Politénico Grancolombiano, specializing in Marketing, Advertising, and Management. In 2010-2011, they completed a Diploma in Strategic Marketing Planning from the same institution.

In 2013-2014, Marcela pursued further studies in Strategic Communication, earning a specialization in Strategic Communication from Universidad Sergio Arboleda. Later, in 2017-2018, they pursued a Master's degree in Online Marketing and E-commerce from both Universitat de Barcelona and OBS Business School, specializing in Digital Marketing and E-commerce.

Additionally, Marcela obtained a Product Owner certification from Sistemas Expertos S.A.S in May 2021. Information about their education at Pontificia Universidad Javeriana is not provided.