Ross Toal

Ross Toal has a strong background in digital innovation and customer experience. Ross currently holds the position of Group Head of Digital Innovation & Customer Experience at Staycity Group, a role they began in January 2022. Prior to this, Ross was the Head of Ecommerce at Life Style Sports from January 2020 to January 2022, and also served as the Online Trading & Website UX Manager from July 2019 to February 2020. Ross worked at Eason & Son Ltd from August 2015 to July 2019, where they held the roles of Omnichannel Product Manager from July 2016 to July 2019 and Ecommerce Manager from August 2015 to July 2017. Earlier in their career, Ross held roles at Machinas as the Team Lead eCommerce Digital Project Manager for HUGO BOSS eCommerce stores from November 2011 to December 2014, and as the eCommerce Digital Project Manager for ESPRIT (Fashion eCommerce) in the USA and Canada from June 2010 to November 2011.

Ross Toal completed their education history as follows:

- In 2004, they started studying for a Bachelor of Business Studies (BBS) at Dublin City University, specializing in E-Commerce/Electronic Commerce. Ross completed this degree in 2008.

- In 2014, they enrolled in CCMA Training and obtained a Certificate in Digital Marketing and Social Media. The duration of this program was not specified.

- In 2015, Ross attended University College Dublin and obtained a Postgraduate Certificate in Innovation, Entrepreneurship & Enterprise, focusing on Innovation & Entrepreneurship. This program had a duration of one year.

- In 2017, they received the PRINCE2® Foundation and Practitioner Certification Training from AXELOS Global Best Practice.

- In 2020, they obtained a Professional Diploma in UX Design from the UX Design Institute.