Liyana Amir

Liyana Amir has a diverse work experience in various marketing and communications roles. In 2016, they started their career as a Public Relations Intern at Weber Shandwick, where they monitored media outlets, coordinated interviews, and drafted press releases. Later that year, they interned as a Digital Marketing Intern at Herlifts International, where they brainstormed and implemented digital marketing campaigns and managed social media platforms. In 2018, Liyana worked as a Planning Intern at Arcade, conducting research and analysis, examining clients' businesses, and reconciling brand perceptions. Liyana then interned as a Corporate Strategy Intern at Kuehne + Nagel, where they conducted market research, assisted in strategic planning, and collaborated with senior executives. In 2019, Liyana was a Marketing Intern at Wacker Neuson Group, where they assisted in trade show organization, designed informational stands, and served as a retail coordinator. Currently, Liyana is working as a Digital Marketing Specialist at Corsair, specifically focusing on the brand Elgato. In that role, they lead the on-page SEO strategy, maintains the website, and develops content marketing strategies.

Liyana Amir completed their high school education at Temasek Junior College from 2012 to 2013. Liyana then pursued a Bachelor's Degree in Business Management at Singapore Management University from 2014 to 2018. Additionally, in 2017, they attended BI Norwegian Business School for a short period to further their studies in Business Management, Marketing, and Corporate Communications.

In terms of certifications, Liyana obtained several digital marketing certifications. In May 2022, they received certifications in Inbound Marketing, SEO, Digital Advertising, and Keyword Research from HubSpot and Semrush. Liyana also obtained certifications in Google Ads Search and Google Analytics Individual Qualification from Google Digital Academy (Skillshop).