Max Buges is an accomplished retail and operations leader with extensive experience in various roles within the fashion and consumer goods industries. Currently serving as the Global Retail / Operations - Retail Director at TENDAM since October 2023, Max has held significant positions such as Head of Retail Outlet at LOLA CASADEMUNT and Leader of CPG Wholesale Europe at SaltyLama. With a strong background as Country Manager for Spain at Pure Electric and Retail Director Europe at Custo Barcelona, Max has consistently driven retail performance and strategic development. Education includes an Executive Education PDG in General Management from IESE Business School and a Digital Marketing & Ecommerce Expert certification from thePower. Additional academic qualifications encompass degrees in Management and Business Administration from Universitat de Barcelona and finance management at EAE Business School.
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