Chris Perry

Chris Perry is a business development director with a background in paid media management. Perry has a deep understanding of product feeds, product listing ads, and comparison shopping engines. Chris also has experience in display advertising using demand-side platforms, media buys, ad exchanges, and ad networks beyond Google's Display Network. Additionally, Perry has experience in display retargeting on multiple ad exchanges and dynamic retargeting using product feed data. Chris is also skilled in robust tracking (including dynamic phone number tracking) to adequately and accurately measure return on investment across multiple advertising channels. Furthermore, Perry is experienced in conversion rate optimization and UX analysis. In-depth reporting is another one of Perry's strengths to ensure organizations know exactly where their money is going and the results Searchlogic brings to the table.