Veeral Sheth

Chief Financial Officer at Cos Bar

Veeral Sheth has a diverse work experience in finance and strategy roles in various companies. In 2018, they joined Cos Bar as the Chief Financial Officer, and prior to that, they served as the VP of Finance at the same company from 2018 to 2020. Before their time at Cos Bar, they worked at Reyn Spooner as a Finance & Strategy Consultant from 2017 to 2018. During their tenure, Veeral collaborated with CFOs to improve finance processes and strategies, secured over $3 million in additional capital, and led cash forecast reviews.

From 2016 to 2017, Veeral worked at Leaf Group as the Director of Financial Planning & Analysis, where they led a team responsible for the company's consumer media properties and successfully turned around one of their largest properties, achieving revenue growth.

Prior to that, they held various roles at TOMS, starting as a Senior Financial Analyst in 2012 and eventually becoming the Director of Finance from 2015 to 2016. At TOMS, they led the annual planning and forecasting of the enterprise's P&L, cash flow, and balance sheet. Veeral achieved board approval for a strategy to reach $1 billion in sales and identified new revenue streams for the company.

In 2011, Veeral worked as an MBA Finance Intern at Apple Inc., and earlier in their career, they worked at The Boeing Company as a Business and Planning Analyst.

Overall, Veeral Sheth has demonstrated extensive experience in finance, strategy, and analysis roles, with a track record of driving efficiency, securing capital, implementing turnaround strategies, and achieving revenue growth.

Veeral Sheth completed their Bachelor of Arts degree in Joint Mathematics and Economics from UC San Diego from 2001 to 2005. Following this, they pursued further education at UCLA Anderson School of Management, where they obtained their MBA degree with a specialization in Finance from 2009 to 2012.

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Timeline

  • Chief Financial Officer

    November, 2020 - present

  • VP of Finance

    August, 2018