Jenice Xu

Jenice Xu is a seasoned marketing executive currently serving as Chief Marketing Officer at 咖世家咖啡(上海)有限公司 and Costa Coffee since May 2019. Prior experience includes the role of Marketing GM at 拜尔斯道夫公司 from May 2016 to May 2019, where significant contributions included redefining the business model for hair care and developing growth strategies. Jenice Xu was also the Marketing Director at Lindt & Sprüngli from September 2012 to May 2016, overseeing strategic planning and stakeholder engagement. Earlier roles included Deputy General Manager at Shanghai Yuejia Cleaning Products Co. Ltd and National Brand Director at Anheuser-Busch InBev, among others. Jenice Xu holds a Bachelor of Science in Economics Management from Shanghai East China Normal University, completed in 1999.