Patrick Steele

Patrick Steele has a wealth of experience in loyalty and consumer engagement roles. Starting off as a Recruitment Consultant, Patrick then moved on to work in marketing and communications roles at Vision Express, InterContinental Hotels Group, and ODEON Cinemas Group, where Patrick effectively developed and managed loyalty and CRM strategies. In their current role as the Global Head of Loyalty & Consumer Engagement at Costa Coffee, Patrick's main focus is on designing and optimizing loyalty programs to drive revenue growth.