Ivano Baldari

Ivano Baldari is a seasoned digital analytics professional with extensive experience in e-commerce and digital transformation. Currently serving as the Digital Intelligence & E-commerce Analytics Manager at Costa Crociere S.p.A. since July 2021, Ivano previously held the position of Senior Digital Data Analyst & Customer Insights at Plenitude where responsibilities included web analytics, conversion rate optimization, and customer journey analysis. Prior to that, Ivano worked as a Senior Web Analyst & CRO at ePRICE, focusing on traffic analysis and A/B testing, and began a career in web analytics and UX at Sisal S.p.A. Other roles include account assistance at OgilvyOne and tutoring at the Università degli studi di Pavia. Ivano holds a Master's degree in Marketing and Communication from 24ORE Business School and two degrees in Political Science from Università di Pavia and Università degli Studi di Bari.