Soumya Varma

Soumya Varma currently serves as the Influencer Partnerships Program Lead and Social Media Strategist at Costa Farms, a position held since September 2022. In this role, Soumya directs the detection and integration of innovations and trends to develop and implement comprehensive omnichannel campaigns aimed at maximizing brand equity. Responsibilities include community engagement, brand voice development, content production, budget management, and performance analysis. Prior experience includes a role with the Brand Immersion Innovation Team at KitchenAid Small Appliances (Whirlpool Corporation), a Business Analytics Research Assistant at North Carolina State University, and managing a Digital Ambassador Program for ExecSocks. Soumya is pursuing a Professional Master's of Business Administration with a specialization in Entrepreneurship and Innovation at FIU Chapman Graduate School of Business and holds a Bachelor of Science in Business Administration with a concentration in Marketing from North Carolina State University.