Coterie creates smart, innovative baby care products that make parents' lives easier, starting with its high-performing diaper.

Consumer Goods

E-Commerce

Health Care

Retail

Coterie

Coterie's headquarters in New York, NY, United States

Jessica Frenchman Jacobs

Alexandra Ross

Rajiv Unnikrishnan

Jackeline Israel de Nichols

David Whitcroft

Grace Weingard

Petty Rader

The Marketing and Brand Strategy team at Coterie is responsible for crafting and executing the brand’s vision and messaging, ensuring consistency across all platforms. They work collaboratively to develop innovative marketing campaigns, drive organic growth, and foster strategic partnerships, all while positioning Coterie’s baby care products as essential solutions for modern parents. Through creative direction and data-driven strategies, they aim to enhance brand awareness and customer engagement.

Marketing and Brand Strategy

The Product Development and Engineering team at Coterie is responsible for designing, developing, and integrating cutting-edge baby care products. This team combines expertise in software engineering, product design, and strategic management to create high-quality solutions that enhance user experience, ensuring Coterie's innovative diaper and future products meet the needs of modern parents.

Product Development and Engineering

The Finance and Analytics team at Coterie is responsible for managing the company's financial health and driving data-driven decision-making. They analyze market trends and operational efficiencies while collaborating closely with supply chain and customer experience leaders to ensure optimal resource allocation and enhance overall business performance. Their insights support strategic initiatives, helping to innovate and grow Coterie's product offerings.

Finance and Analytics

The Leadership Team at Coterie is responsible for setting the strategic direction and vision of the company, ensuring alignment across all departments. They drive innovation in product development, oversee supply chain and operational efficiency, enhance customer experience, and cultivate a strong company culture, all while fostering brand growth and gathering insights to continuously improve baby care solutions for parents.

Leadership Team

The Human Resources and People Operations team at Coterie focuses on fostering a positive workplace culture and supporting employee development. They manage recruitment, onboarding, and performance evaluation processes to attract and retain top talent, while also ensuring a safe and inclusive work environment that aligns with the company’s mission of innovation in baby care.

Coterie

Org chart

Board & advisors

Teams

Marketing and Brand Strategy

Product Development and Engineering

Finance and Analytics

Leadership Team

Human Resources and People Operations

Offices

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