Adwoa Aboah

Aboah is as well known for her social activism and mental health advocacy as she is for modeling, and her new role at Rimmel is reflective of Coty’s overarching priorities in ESG, or environmental, social and corporate governance.

Her site, Gurls Talk, offers resources and “a safe space for young women and gurls” to discuss issues surrounding mental and physical health, sexuality and well-being. The community-led, non-profit platform features live events and a podcast series that takes on topics such as sex and love, addiction, grief and how to live with loss. It counts 303.8K followers on Instagram.

Aboah is a popular figure in Britain: She won Model of the Year at the Fashion Awards in London in 2017 and was on the cover of Edward Enninful’s first issue of British Vogue. She’s even created a Barbie doll in her image, dressed in a leopard-print skirt and a Gurls Talk T-shirt.