Daniela Olivares

Daniela Olivares is a seasoned professional in visual merchandising and retail design, currently serving as In Store Sr. Manager for Luxury and Consumer Beauty at Coty since September 2021. In this role, Daniela develops and implements strategies aligned with global vision while leading temporary projects in collaboration with the marketing team. Previous experience includes serving as Visual Merchandising Coordinator for M·A·C Cosmetics at The Estée Lauder Companies México, where Daniela adapted global guidelines to local markets and ensured effective execution of marketing initiatives. Earlier roles involve strategic design and management at Liverpool as Sr. Designer, freelance consulting in industrial and retail design, and foundational experience as a Jr. Industrial and 3D Designer at Young & Rubicam. Daniela holds an MA in Fashion Retail from the London College of Fashion and a BA in Industrial Design from Tecnológico de Monterrey.