Joey Lai

Country Head at Coty

Joey Lai is an experienced leader in the beauty and cosmetics industry, currently serving as Country Head at Coty since October 2020. Prior to this role, Joey was Group Head of Sales and Marketing at Luxasia from September 2013 to August 2020, overseeing the Fragrance, Skincare, and Make-up categories and transforming business models to meet strategic goals. Joey has also held significant positions at AMOREPACIFIC as General Manager and Sales & Marketing Manager for Laneige, where responsibilities included managing operations, sales forecasts, and marketing strategies. Earlier experience includes various marketing and product management roles at L'Oréal, where success was achieved in developing marketing strategies and managing budgets for brands such as Kerastase and Shu Uemura. Joey began a career in the industry at HAGEMEYER MALAYSIA, supervising promotions and retail for prestigious brands.

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Coty

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Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and their brands empower people to express themselves freely, creating their own visions of beauty; and they are committed to making a positive impact on the planet.