Katharina Baum

Katharina Baum is an accomplished marketing professional with extensive experience in the fragrance and body care industries, currently serving as Marketing Director for Scenting & Bodycare DACH at Coty since July 2014. Prior roles at Coty included Senior Brand Manager for HUGO BOSS and leading brands such as Jil Sander, Escada, and Roberto Cavalli. Earlier career experiences include product management roles for prestigious brands like Tiffany & Co. and Calvin Klein, as well as positions at Carat and Mindshare, where expertise in communication and media planning was developed. Katharina holds a Bachelor of Science in Wirtschaftswissenschaften from Goethe University Frankfurt and a Master of Arts in Sales and Marketing from RheinMain University of Applied Sciences.