Cou Cou Intimates
Mary Soo is a seasoned finance professional with extensive experience in directing financial operations across various high-profile companies. Currently serving as the Financial Director at Cou Cou Intimates since September 2024, Mary previously held the position of CFO at diptyque Paris and BYREDO, where responsibilities included overseeing business planning, budgeting, and financial strategy to drive growth and improve performance. Early career roles included UK Finance and Planning Director at Original Additions, Global Finance and Operation Manager at All Saints Retail Limited, and Head of Finance at L'Oreal (Decleor & Carita), showcasing a strong track record of successful financial management and integration of business operations. Educational credentials include certification from the Association of Chartered Certified Accountants.
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Cou Cou Intimates
Cou Cou is redefining daily underwear for the new generation of women by bridging the gap between the dichotomy of our lingerie and underwear drawer. Our mission is reduce the impact of our most disposed-of garment and to reclaim the narrative of our intimates by celebrating our embodied female experience. Everyday. With a multi-pack focus, omnichannel distribution strategy, customer-centric development and unapologetically value-based & community driven brand, we intend to become the go-to option for women’s premium, daily intimate essentials.