Wendy Martin

Wendy Martin is an accomplished leader with extensive experience in sustainable business practices and fintech innovation. As Co-Founder and CEO of Counter Culture Store since February 2021, Wendy has established a sustainable shopping destination featuring over 120 brands. Prior to this role, Wendy served as a Non-Executive Director at myNexus, aiding the development of the UK’s entrepreneurial ecosystem, and as an Ambassador for the Meaningful Business 100, recognizing impactful global leaders. Wendy's background includes being the Founding Director and Chief Marketing Officer at For Good Causes, which focuses on innovative giving solutions. Wendy also had a lengthy career at Visa from 1989 to 2017, where roles included Executive Director of Business Strategy & Innovation, leading the development of Visa's digital wallet in Europe, and managing sales strategies for Visa Europe.