Samantha Catalina

Samantha Catalina possesses over 15 years of experience in brand development, marketing strategy, and leadership within the alcohol beverage industry, currently serving as the Fractional Chief Marketing Officer at CounterMeasures Corp. and Chief Executive Officer at Astralchemy LLC. Previous roles include Global Chief Marketing Officer at Phusion Projects, where strategic oversight of brands like Four Loko and Mamitas Tequila Seltzer was managed, and Vice President of Marketing, leading integrated marketing teams. Samantha has held significant positions at major corporations such as Twitter and Anheuser-Busch, specializing in digital marketing, media campaigns, and brand engagement. With a Bachelor of Science in Sports, Arts, and Entertainment Management from Point Park University, Samantha's career reflects a strong commitment to innovative marketing solutions and leadership development.