Amy Ricci Hershman

Amy Ricci Hershman is an accomplished leader in sales enablement and coaching, currently serving as the Head of Revenue Enablement & Sales Excellence at Coupa since August 2025. With a strong background that includes ownership of The Hershman Group LLC, providing individual coaching services, and previous roles as Enablement Director at Infor and Sales Excellence Coach at Oracle, Amy focuses on enhancing sales leadership capabilities and driving revenue growth. Prior experience includes Director of Partner Experience at VMware and a significant tenure at Cisco, where roles ranged from Strategy & Planning Director to Account Manager. Amy holds a Bachelor of Science in Communication from The College of St. Scholastica and has built a reputation for delivering impactful sales training and development programs throughout her career.