Bongwon Lee is currently the Director and Head of User Experience at Coupang, where they lead UX teams focused on the marketplace and fulfillment businesses, as well as the post-purchase experience of the Coupang app. Previously, they served as Director of User Experience at Huawei Consumer Business Group and as Group Product Manager at LINE Plus Corp. Bongwon has also held various positions in UX design at Samsung Mobile, where they developed a comprehensive skill set in product design and market analysis. In academia, they are pursuing an MA from Hongik University, having previously earned an MA from Brunel University. Bongwon was selected for an elite development program at Samsung Electronics, further highlighting their expertise in identifying consumer needs and driving product innovation.
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