Jaehyeok Son

Jaehyeok Son is a Senior Manager at Coupang, specializing in last-mile innovation since March 2021. In this role, Jaehyeok addresses key logistics challenges and focuses on optimizing lease costs through effective planning of Camp and Mobile camp design. Previously, as Manager of Process Innovation, Jaehyeok led the Carflex Onboarding & Engagement department, enhancing assignment logic to improve retention rates in various capacity scenarios. Prior to Coupang, Jaehyeok served as General Manager at Miso, Inc. from June 2017 to February 2021, overseeing business growth and customer experience, and held multiple managerial positions, including Senior Manager of Strategic Planning and Regional Manager for major regions. Jaehyeok began the career at Miso as an Operations Intern, contributing to partner relationship initiatives. Academic credentials include a bachelor's degree in Industrial Engineering from Hankuk University of Foreign Studies, completed in 2017.