Yujin Baek

Yujin Baek is a seasoned professional with extensive experience in program management and marketing across various industries. Currently serving as a Senior Program Manager at Coupang since January 2024, Yujin previously held the position of Global Program Manager at Kakao Style, where responsibilities included developing sales strategies for the ZIGZAG platform and leading merchandising efforts. Prior to this, Yujin spent over seven years at AMOREPACIFIC, progressing from a Sales Associate to a Global Marketing Program Manager, specializing in brand launches and e-commerce strategies. Yujin's early career included internships at Incheon International Airport Corporation and LG Electronics, complemented by a solid educational background with a Bachelor's degree in Media & Communications from Korea University and studies in International Relations/Business at Sciences Po.