Carlos Isoard

Decision Science Lead, Wealth at Coutts

Carlos Isoard has extensive experience in the banking and finance industry. Carlos is currently working as a Decision Science Lead at Coutts, where they lead scrum teams supporting the Wealth Banking business. Their main focus is on upskilling and developing individuals to deliver a customer-centric strategy and improve assets under management (AUM) retention. Carlos utilizes data analytics to drive optimized use of resources and identify opportunities for AUM growth.

Prior to their current role, Carlos worked at NatWest Group as a Data Analytics Lead for Lombard Asset Finance. Carlos successfully delivered a data science project that resulted in a cost reduction of over £1 million. Carlos also served as a Data & Analytics Manager for Business Banking at NatWest Group, where they supported the business by optimizing resources and leveraging data analytics to improve customer journeys and lower costs.

Carlos also worked at Royal Bank of Scotland as a Data & Analytics Manager for the Retail Banking business. Carlos focused on delivering actionable data insights for mortgages and protection products to achieve business goals and provide a great customer experience.

Furthermore, Carlos gained experience as a Customer Insight Manager at Lloyds Banking Group, where they were responsible for interaction design, measurement, and insight strategy in credit cards. Carlos worked closely with stakeholders to address business requirements and achieve acquisition and retention targets.

In addition to their banking experience, Carlos worked as a freelance e-Marketing Consultant, providing content expertise in online marketing and sales for various industries. Carlos advised on SEO, PPC campaign design, social media strategies, and digital technologies.

Earlier in their career, Carlos held positions at Tesco Bank, b-live.com, Artemis Intelligent Power Ltd, and Televisa, where they gained valuable experience in campaign strategy, planning, business development, and operations management.

Overall, Carlos Isoard has built a strong career in the banking and finance sector, specializing in data analytics, customer insights, and strategy development.

Carlos Isoard pursued their education in a systematic and organized manner. Carlos first attended the Universidad Iberoamericana in Mexico City from 1996 to 2000, where they obtained a Bachelor of Science degree in Industrial Engineering. Later, they pursued an MBA degree in International Business, starting at The University of Edinburgh from 2008 to 2010. Additionally, Carlos briefly attended École des Ponts Business School in 2009 to further enhance their knowledge in International Business.

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