Cove Brands
Muhammad Ali Raza is an experienced procurement and logistics professional, currently serving as an Analyst at Cove Brands since March 2024. Previously, Raza held the title of Procurement & Logistics Analyst at Benitago from June 2022 to March 2024, following the company's acquisition by Cove Brands. Raza's career also includes leadership roles such as Procurement Lead for Asia South and the Middle East at Ecolean, and Purchase Specialist at Hayat Kimya, where responsibilities included category buying for electrical and mechanical items. Earlier experiences include managerial and assistant managerial positions in procurement and sales across various industries. Raza holds a Master’s Degree in Business, Management, Marketing, and Related Support Services from the University of the Punjab, as well as an M.Sc. in Chemistry.
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Cove Brands
Cove Brands is a digitally native consumer brands company; combining our passion for great products and operational excellence to profitably scale brands in Beauty, Wellness, and Home. We make quality products accessible to everyone — without compromise.