Cove Brands
Tanushri Shah is an accomplished professional with a diverse background in brand development and management. Currently serving as the Founder and Brand Director of Wildfleur, a beauty and wellness brand within the Cove Brands portfolio since February 2024, Tanushri previously held the position of General Manager at Benitago before its acquisition by Cove Brands. Tanushri's experience also includes significant roles at SpoiledChild™, including Chief of Staff and Senior Manager, alongside various capacities in product development and analysis. Educational credentials include a Bachelor's degree in Physics, earned magna cum laude, with a minor in Business from Cornell University, complemented by early internships in market research and risk advisory.
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Cove Brands
Cove Brands is a digitally native consumer brands company; combining our passion for great products and operational excellence to profitably scale brands in Beauty, Wellness, and Home. We make quality products accessible to everyone — without compromise.