Dian Paskalis

Dian Paskalis has a wealth of experience in marketing and digital roles. Dian began their career in 2008 as a Software Engineer at Institut Teknologi Bandung, where they developed e-commerce websites for clients. In 2013, they moved to IBM as a Business Consultant, managing $20 million projects in the banking industry. In 2014, they co-owned a Real Estate Development Company, building housing complexes and planning the development of an $18 million condotel in East Java. In 2015, they founded a Web Development Agency, building relationships with potential clients and acquiring new website development projects. In 2016, they worked as a Product Manager at Qerja. From 2017 to 2021, they held the role of Head of Digital Marketing at Traveloka, where they drove customer acquisition, retention, and revenue growth through digital marketing for Southeast Asia, Australia & Europe markets. In 2021, they were VP Marketing & Digital at GudangAda, leading company marketing strategy & implementation, driving acquisition, activation, and revenue growth through data-driven marketing strategy across channels. Lastly, in 2022, they became the Director of Growth & Regional VP Online Marketing at Cove.

Dian Paskalis holds a Master's degree in Advanced Computer Science from The University of Manchester, as well as a Bachelor's degree in Informatics Engineering from Institut Teknologi Bandung. In addition, Paskalis has obtained several certifications, including Edge Academy Certified: Trading Essentials from The Trade Desk in November 2020, Edge Academy Certified: Marketing Foundations from The Trade Desk in December 2019, Trading Academy Certified - Professional from The Trade Desk in December 2019, Trading Academy Certified - Connected TV from The Trade Desk in December 2019, Trading Academy Certified - Practitioner from The Trade Desk in December 2019, LinkedIn Marketing Solutions Fundamentals from LinkedIn in March 2021, LinkedIn Marketing Strategy from LinkedIn in March 2021, Adobe Certified Expert - Adobe Advertising Cloud - DSP from Adobe in August 2020, Display & Video 360 Certification Exam from Google in December 2019, Google Ads Display Certification from Google in December 2019, Google Ads Search Certification from Google in December 2019, Google Ads Video Certification from Google in December 2019, Google Analytics Individual Qualification from Google in December 2019, and Google AdWords Certification from Google in February 2017.