Sheny Plasencia

Sheny Plasencia has a diverse work experience spanning several organizations and roles. Sheny began their career in 2003 as a Brand Manager at Lotus Cars, where they successfully introduced and positioned the first agency for Lotus Cars in Mexico. Sheny was responsible for executing advertising campaigns and organizing promotional events.

In 2005, Sheny joined Global Tendencies as a Marketing and Advertising Manager. In this role, they monitored market changes and developed advertising campaigns to keep clients informed about emerging trends across various media platforms.

Following their time at Global Tendencies, Sheny worked at Mex At Lax as a Marketing Director from 2009 to 2010. Sheny was responsible for creating and implementing strategies for clients, including launching campaigns for national pharmacy chain CVS Pharmacies. Additionally, they supervised and managed promotions throughout the year.

Sheny then moved on to Fundación Por México, where they served as the Director of Communications from October 2018 to June 2019. In this role, they led communication efforts for the organization.

From June 2018 to June 2021, Sheny worked as a Social Media Manager at Eurekamedia De México. Their responsibilities included managing social media platforms and developing content strategies.

Most recently, Sheny joined Amundi in August 2019 as an Executive Office Manager. Sheny held this role until November 2022, where they contributed to the efficient operation of the executive office.

Currently, Sheny Plasencia is serving as the Community Engagement Manager at COVU, a role they started in December 2022.

Sheny Plasencia completed a Bachelor's degree in Communication at Universidad Iberoamericana, Ciudad de México from 2000 to 2004. Sheny later pursued further education at UCLA from 2009 to 2010, focusing on Promotion and Publicity in the field of Marketing.