Cowboy
Richard Ascott has extensive work experience, starting in 2003 as the Founder and Managing Director of Rodnik Ltd., a luxury womenswear fashion label. Richard supplied major global luxury boutiques and department stores and was a monthly columnist for Financial Times 'Life and Arts' during this time. From 2008 to 2013, Richard served as the Global Head of Digital at Alfred Dunhill Ltd., where they were responsible for the company's global digital marketing strategy, with a particular focus on the UK, China, and Asia Pacific. Richard also had sole responsibility for the company's e-commerce business across 13 regions and multiple languages. Richard then joined AllSaints in 2013 as the Global Digital Director until 2014. Following that, they worked at Just So from 2014 to 2019 as the Managing Director. From 2019 to 2022, Richard held the position of Chief Brand Officer at VASHI. Richard is currently working as the Chief Marketing Officer at Cowboy since 2022.
Richard Ascott earned a Master of Arts degree in History of Art from an unspecified institution between the years 1999 and 2003. No further details regarding their educational background were provided.
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Cowboy
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Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.