Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner.

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport.

Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.

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Cowboy

Cowboy's headquarters in Ixelles, Belgium

This department focuses on managing and enhancing business-to-business relationships and services.

B2B Services

The Engineering team at Cowboy is responsible for designing, developing, and refining the electric bikes that the company is known for. This team covers a wide range of specialties, including hardware electronics, software development, mechanical engineering, and powertrain systems. Key activities include creating and testing bike electronics, developing mobile and web applications, enhancing firmware, and ensuring the overall quality and performance of the bikes. Their cross-disciplinary expertise ensures that Cowboy's products are not only technologically advanced but also user-friendly and reliable for urban commuters.

Engineering

The Brand and Marketing Team at Cowboy is responsible for crafting and executing the brand's marketing strategy to enhance Cowboy's image as a leading innovator in electric bikes for urban mobility. Their key tasks include developing and promoting brand campaigns, managing partnerships, overseeing brand store operations, engaging with customers through CRM activities, and representing the brand at events. The team aims to elevate Cowboy's presence in the market, drive customer engagement, and ultimately boost sales in European cities.

Brand and Marketing Team

The Leadership Team at Cowboy is responsible for setting the strategic direction and overall vision of the company. They oversee key functional areas including revenue generation, marketing, finance, supply chain, and manufacturing, ensuring alignment with Cowboy's mission to innovate urban mobility. This team drives the company's growth, fosters innovation, and ensures exceptional product quality and customer satisfaction.

Leadership Team

The Directors and VP Team at Cowboy is responsible for steering the strategic direction and operational efficiency of the company. This team facilitates seamless ecommerce operations, manages product costs and manufacturing processes, ensures effective people management and workforce development, oversees sales and operations, drives key projects, and coordinates creative initiatives. Their collective expertise ensures Cowboy's vision of enhancing urban mobility through innovative electric bikes is successfully executed and sustained.

Directors and VP Team

This department focuses on designing, developing, and maintaining software and engineering solutions.

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Engineering

Brand and Marketing Team

Leadership Team

Directors and VP Team

Engineering Department