Johnny Delavaldene is an experienced entrepreneur with a diverse background in various industries, including fitness, footwear, entertainment, and technology. As the CEO of Cowboys Fit since June 2016, Johnny has been instrumental in launching state-of-the-art fitness centers for the Dallas Cowboys, with a 60,000 sq ft location set to open this Fall in Frisco. In addition, Johnny serves as President of Jukz Shoes, specializing in sports flip-flops and slides, and as Co-Founder of Marshmallow Fun Company, known for its unique marshmallow products. Other key roles include Partner at Xyience Supplements, Founder of VIb Beverage, Executive Producer of "The Hornet's Nest" movie, and Co-Founder of Maccabee on the Mantel, an interactive book and plush toy for Jewish families. Johnny's early ventures include founding Picture Assassin, which was sold to Blue Calypso, and involvement in TV and film production through Big Headz Entertainment. Johnny holds a degree in Economics and History from Southern Methodist University.
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