Rida Fatima Umer has a diverse range of work experience spanning various industries and roles. Rida Fatima is currently working as the Head of Customer Experience at Cowlar Design Studio, where they provide product design, engineering, development, testing, and technical/operations support services to startups and SMBs. Rida Fatima joined the company in September 2022.
Prior to their current position, Rida served as the CEO & Psychologist at Therapy Impacts, a mental health services company. Rida Fatima created a non-judgmental and collaborative space for psychologists, psychiatrists, and clients. Rida started working at Therapy Impacts in September 2020.
Rida also worked at Cowlar Inc as the Design & Creative Team Lead from September 2021 to April 2023. Cowlar Inc specializes in providing disruptive and innovative solutions for the dairy industry, helping farmers, pharma companies, and dairy experts optimize their operations. At Cowlar Inc, Rida was responsible for leading a multidisciplinary design team called Cowlar Design Studio.
Additionally, Rida was an International Affiliate at the American Psychological Association from July 2020 to April 2023.
Before that, Rida held the position of Head of Customer Experience at Cowlar Inc, starting in June 2016 and ending in April 2017. Cowlar Inc is known for its data-as-a-service approach to help farmers increase efficiency and productivity.
Furthermore, Rida has experience with Aglaunch, where they participated in the Aglaunch Business Accelerator USA program as an alum in August to November 2016. This program is focused on accelerating agritech startups and fostering entrepreneurship.
In their early career, Rida was an Executive Council Member and Leader of Community Service at the Pak US Alumni Network in Lahore, affiliated with the US Consulate General Lahore. Rida Fatima served in this role from December 2015 to August 2016. Rida Fatima also worked as an English Communication Instructor and Counselor at LGS (Lahore Grammar School) from September 2015 to June 2016.
Furthermore, Rida won the Project Smile Award from the Bureau of Educational and Cultural Affairs USA and IREX from January to April 2015.
Rida's professional journey began as a Fulbright Global UGRAD Alum at the U.S. Department of State from January to May 2014.
Rida Fatima Umer completed their education as follows:
- From 2018 to 2020, they pursued a Master's Degree in Psychology with a concentration on the Consumer and Social Behavior track at New York University.
- From 2011 to 2015, they obtained a Bachelor's Degree from Government College University, Lahore, majoring in Psychology and minoring in Sociology and Philosophy.
- In 2014, they participated in the Fulbright Global UGRAD Exchange Program at Nazareth College of Rochester, studying Human Behavior and Social Environment, Gender & Education, Social problems, and African American History.
- In 2008 and 2009, they earned a Bachelor's Degree in Applied Psychology from Beaconhouse National University.
- Rida Fatima attended Lahore Grammar School for their A Levels in Science, although the specific years are not provided.
Rida Fatima Umer also holds the following certifications:
- In July 2020, they became a CBT (Cognitive Behavioral Therapy) Practitioner from The Academy Of Modern Applied Psychology in the UK.
- Also in July 2020, they obtained the certifications of a NLP (Neuro-Linguistic Programming) Practitioner and Master Practitioner from the Complementary Therapists Accredited Association (CTAA).
- In May 2020, they received a Digital Marketing Certification from Google.
- In January 2020, they obtained a Master's Degree in Psychology (Consumer & Social Psychology) from New York University.
September, 2022 - present
Head Of Customer Experience at Treyd
Head of Customer Experience at Hurb.com
Senior Vice President, Head Of Customer Experience at Alteryx
Head Of Customer Experience at Captions
Head Of Customer Experience at HiWEB
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