Cowry Consulting
Mariafernanda Valdez is a Behavioral Design Manager at Cowry Consulting since August 2022, with a concurrent role as a Professor of Cognitive Psychology and User Experience at Colectivo23. Valdez previously served as a Behavioral Designer Lead at iEduca: Certus, Toulouse Lautrec y UCAL, and Chapter Lead of Behavioral Design at Rimac Seguros y Reaseguros, focusing on implementing Behavioral Science in insurance product design. Valdez's earlier experience includes various roles at Banco de Crédito BCP, where a significant contribution was the establishment of the first Behavioral Designer role in the Innovation Center. Educational qualifications include a Master's in Psychology of Economic Life from The London School of Economics and a Licenciatura in Social Psychology from Pontificia Universidad Católica del Perú.