Rich Milner is an experienced professional in behavioural design and marketing, currently serving as the Lead Behavioural Designer and Behavioural Design Manager at Cowry Consulting since July 2022. As a co-founder of Pals since March 2019, Rich focuses on solving communications problems through effective marketing strategies. Previous roles include Creative Producer at Trainline, UX Designer as a freelancer, and Senior Account Manager at Fist of Fury. Rich has also held positions at Cognito, MadeByPi, Jeanography, Alchemy Media, and express insight. Rich's academic background includes a Master's degree in Behavioural Decision Science from Kingston University and a User Experience Design Immersive program at General Assembly.