Sarah Brown

Sarah Brown is a seasoned professional in the field of behavioural economics, currently serving as the Behavioural Architect Manager at Cowry Consulting since January 2022, where previous roles included Senior Behavioural Architect and Behavioural Architect. Prior to this, Sarah gained experience as an Analyst in the Applied Behavioural Economics practice at Genesis Analytics, contributing to the development and launch of the Genesis ABE:Lab between October 2020 and January 2022. Sarah's earlier experiences include consultancy roles at Phaphama SEDI and GET SMART TUTORS, along with a marketing internship at the Unilever Institute of Strategic Marketing. Academically, Sarah holds a Master of Science in Behavioural Economics from City, University of London, a Bachelor of Business Science in Economics (Honours) from the University of Cape Town, and participated in a summer school program at the London School of Economics focused on behavioural insights. Education was completed at St Andrews School for Girls, achieving an IEB National Senior Certificate.