Sakinah Sanders

Senior Product Manager Digital Ad Sales at Cox Automotive

Sakinah Sanders is a seasoned professional with extensive experience in product management, research, and marketing analytics. Currently serving as the Founder of The HRLMGirl Project since October 2021, Sakinah focuses on empowering high school girls in the Metro Atlanta area through education, community service, and travel. In addition, Sakinah holds the position of Senior Product Manager for Digital Ad Sales at Cox Automotive Inc. since March 2019, where a significant product revamp is projected to increase annual revenue substantially. Previous roles include Programmatic Product Manager and Programmatic Analyst at Cox Media Group, where Sakinah achieved notable revenue growth and enhanced performance metrics, as well as experience at Rockfish, The Weather Channel, and several other reputable organizations. Educational background includes a Master's degree in Social Science from Binghamton University and a Bachelor's degree in Public Relations and Black Studies from the State University of New York at New Paltz.

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