Tiea Roper

Tiea Roper has extensive experience in sales strategy and performance management within the automotive industry. Currently serving as Director of Sales Strategy at Cox Automotive Inc., since June 2021, Roper has been instrumental in optimizing organizational systems and enhancing client service through cross-functional collaborations. Previous roles include Senior Performance Manager at VinSolutions, where engagement with dealerships focused on process evaluation and improvement, and Director of Content and Training at Better Car People, overseeing training and support for dealer success. Roper's career also encompasses training and consulting at Kain Automotive and administrative support roles at the University of Kentucky, providing a diverse skill set that drives operational excellence and team performance in automotive retail.