Lisa Wolleon

Lisa Wolleon brings more than two decades of agency experience overseeing Coyne’s consumer health and food/beverage practice areas. Lisa is responsible for providing strategic and creative direction, bringing together her expertise in determining how consumer behavior impacts purchases and makes a real difference in the lives of the consumer. She’s a true believer in getting to the message that matters by creating innovative and integrated campaigns that balance storytelling to the consumer with business objectives that matter to the brand.

Throughout her career, she’s had the privilege of leading campaigns for the iconic global brand portfolios of some of the world’s biggest companies, including Campbell Soup Company, General Mills, Bayer, L’Oreal, GSK and WebMD, among others. Lisa has directed innovative and integrated consumer campaigns designed to engage consumers at varying life stages with breakthrough creative that produces results that ensure the brands are relevant and have meaning within consumers’ lives.

With nearly 20 years of initiatives focused on driving changes in consumer behavior, Lisa not only serves as the creative and strategic lead on PR, but oversees influencer relations and social media specific to the consumer industry.