Samantha Rich is a seasoned design professional currently serving as Lead UX Designer at Cozy Earth since April 2021, where efforts focus on enhancing the website experience and increasing revenue through strategic design and collaboration with developers. Previously, as Creative Director, Samantha orchestrated a complete rebrand that contributed to a 400% revenue growth for Cozy Earth over three years. Earlier career roles included Lead Graphic Designer and Graphic Designer at Chatbooks, with responsibilities encompassing various brand and marketing assets. Samantha also gained experience as a Graphic Design Intern at Perky Bros LLC and as a Risograph Teaching Assistant at Brigham Young University, where a Bachelor of Fine Arts in Graphic Design was earned in 2019. Additional musical proficiency includes Grade 4 in Music Theory and Grade 5 in Harp Performance from ABRSM.