Joe Ochoa

Joe Ochoa is currently serving as the President, Residential Segment. Mr. Ochoa joined us in July 2017. Prior to joining us, Mr. Ochoa spent 15 years at Owens Coning, a developer and producer of insulation, roofing, and fiberglass composites, in various roles. Most recently, he was Vice President of Strategic Marketing for the Roofing and Asphalt division and served on the operating committee and as an officer of the company. Prior to that, Mr. Ochoa was Vice President and General Manager of the Engineered Insulation Systems (EIS) business, Vice President and General Manager of the Foam Insulation division, and General Manager of the Latin America division. Prior to Owens Corning, Mr. Ochoa served as Vice President of Technology for ServicelLane, a privately funded startup focused on home services, where he established a national network for home maintenance with Lowe's Home Improvement Center. Mr. Ochoa also co-founded Fith Gear Media, which later merged to form Luminant Worldwide Corp. before its initial public offering. Before Fifth Gear Media, Mr. Ochoa held a variety of leadership positions with Frito-Lay, Inc. (part of the Pepsico Company), The Procter & Gamble Company, and AT Kearney, Inc.